U Brands needed a way to translate shelf impact into scroll-stopping content—giving everyday tools a stronger digital presence across Walmart.com and other major retailers. The goal: build trust, tell the brand story, and help shoppers choose the right tools—fast.
Writing category intro cards
Writing category intro cards
Writing category intro cards
Writing category intro cards
Writing category intro cards
Writing category intro cards
Writing category intro cards
Writing category intro cards
Writing category intro cards
Writing category intro cards
Writing category intro cards
Writing category intro cards


We designed and implemented a scalable A+ content system:
• Defined visual principles for product storytelling
• Developed flexible templates across categories
• Built iconography, copy, and image sets to unify messaging
• Optimized layouts for fast comprehension and visual clarity
This allowed the brand to show up consistently, no matter the product.

WHAT
A complete enhanced content refresh—from carousel redesigns to below-the-fold A+ modules—for core U Brands categories like dry erase markers, push pins, erasers, and more. The result? A more confident, connected shopping experience that meets users where they are—and nudges them to cart.