REBRANDING, PACKAGING, COPYWRITING
Blending American ingenuity with New York persistence, Hudson Whiskey outgrew its regional target base and was in desperate need of a brand refresh to lead the charge.
Rebranding and packaging for the first whiskey distillery in New York since prohibition: Hudson Whiskey. Tuthilltown Distillery prides itself in the steadfast way of life that characterizes its operations. By instilling a sense of craft and pride into this redesign, Hudson Whiskey reveals more about its roots and fosters a greater connection with its growing consumer base.
Project involved designing, producing, and prototyping a mid and top-tier whiskey bottle system.
BEFORE
AFTER Mid-tier bottle design
Prototype for top-tier bottle design