![](https://cdn.myportfolio.com/461757929ec9b25ac670008c6a7a0599/f42327b4-e08f-4c7c-b1bd-318f3a644f66_rw_1920.jpg?h=12c1044386ce9e7c658bf0e6f6d469ad)
REBRANDING, PACKAGING, COPYWRITING
Blending American ingenuity with New York persistence, Hudson Whiskey outgrew its regional target base and was in desperate need of a brand refresh to lead the charge.
Rebranding and packaging for the first whiskey distillery in New York since prohibition: Hudson Whiskey. Tuthilltown Distillery prides itself in the steadfast way of life that characterizes its operations. By instilling a sense of craft and pride into this redesign, Hudson Whiskey reveals more about its roots and fosters a greater connection with its growing consumer base.
Project involved designing, producing, and prototyping a mid and top-tier whiskey bottle system.Â
![](https://cdn.myportfolio.com/461757929ec9b25ac670008c6a7a0599/26f9d622-e643-4b6b-9d92-c0afa3dd2702_rw_1200.jpg?h=a62aefdc5c6c6092cd878dd3d893f409)
BEFORE
![](https://cdn.myportfolio.com/461757929ec9b25ac670008c6a7a0599/fda59503-cdb2-4f99-af3b-105b2126aa9d_rw_1920.jpg?h=368da6041b2b68a876c3dc08f67df184)
AFTERÂ Mid-tier bottle design
![](https://cdn.myportfolio.com/461757929ec9b25ac670008c6a7a0599/837c26f3-4f0e-4cd7-a48c-008a5cbdb45b_rw_1920.jpg?h=c23699255fb121fbec080209c7ee9988)
![](https://cdn.myportfolio.com/461757929ec9b25ac670008c6a7a0599/1c12df11-1ac4-433a-b24b-92c1d68e7946_rw_1920.jpg?h=20b0a101a290ec3f62daa2a88280ef69)
![](https://cdn.myportfolio.com/461757929ec9b25ac670008c6a7a0599/73c1e866-9f49-4ead-ac2f-21a0890aedbe_rw_1920.jpg?h=711b9a6a0bc9202e0a00fda5f28847a2)
![](https://cdn.myportfolio.com/461757929ec9b25ac670008c6a7a0599/ef503c76-0d91-4103-acea-bbc62a8f4165_rw_1920.jpg?h=bee6c2a27771cd001e9565083856b6f9)
Prototype for top-tier bottle design