WHY
U Brands needed a way to translate shelf impact into scroll-stopping content—giving everyday tools a stronger digital presence across Walmart.com and other major retailers. The goal: build trust, tell the brand story, and help shoppers choose the right tools—fast.
HOW
We designed and implemented a scalable A+ content system:
• Defined visual principles for product storytelling
• Developed flexible templates across categories
• Built iconography, copy, and image sets to unify messaging
• Optimized layouts for fast comprehension and visual clarity
This allowed the brand to show up consistently, no matter the product.
• Defined visual principles for product storytelling
• Developed flexible templates across categories
• Built iconography, copy, and image sets to unify messaging
• Optimized layouts for fast comprehension and visual clarity
This allowed the brand to show up consistently, no matter the product.
WHAT
A complete enhanced content refresh—from carousel redesigns to below-the-fold A+ modules—for core U Brands categories like dry erase markers, push pins, erasers, and more. The result? A more confident, connected shopping experience that meets users where they are—and nudges them to cart.