IN COLLABORATION WITH
Design — Jayson Santos, Dwight Tablason, Fatima Akram, Mandie Kyser
Creative Direction — Jason Deily
Creative Direction — Jason Deily
U Brands needed a way to translate shelf impact into scroll-stopping content—giving everyday tools a stronger digital presence across Walmart.com and other major retailers. The goal: build trust, tell the brand story, and help shoppers choose the right tools—fast.
We defined clear visual principles and crafted within a five-module limit, building a reusable system that stacks into one smooth, scrollable story.
Font: Soleil Bold
A slew of new lifestyle imagery was developed for this project
We created cohesive sets of iconography, copy, and images so messaging felt unified across the board.
Finally, we optimized the layouts for quick understanding and visual clarity—making it easy for shoppers to find what they need.
The result: a flexible framework that adapts to each category while keeping the brand experience strong, connected, and enriched with visuals that feel more authentic and true to the brand’s tone.